Photographer's Note

This is my third contribution to Fall scav hunt: a symbol representing your country - theme.

Italian fashion is not only internationally synonymous with Italian style, but also the symbol of a competitive and highly successful industrial model.

The Italian fashion sector, including clothes and accessories, has exported Italian style, culture, professionalism and skill, becoming a universal synonym of originality, beauty and creativity.

However, the story of the Italian fashion industry is relatively recent: little more than half a century long. The birth of Italian fashion can be traced back to 12 February 1951, the day on which the first Italian fashion show was held in Florence.

The '60s brought great changes in society, politics, economics and lifestyle. On the wave of these transformations the approach to the fashion system underwent a radical change: clothes and accessories became ideas and designs on an industrial level with the introduction of those mass-produced articles that were destined to spread Italian elegance all over the world.

With the passing of time, Italian fashion became increasingly successful, achieving full international recognition with the prêt-a-porter shows of the 1970s and '80s and the birth of a new fashion capital in Milan, taking its rightful place alongside London, Paris and New York. Since then, the Italian houses have confirmed their leadership on the international scene and sales of Italian products have continued to rise.


In these days in Milan there are going the fashion shows of Fashion Milan 2004 (collection spring summer 2005).
This photo was taken yesterday during a fashion show in Galleria Vittorio Emanuele II that is one of the most beautiful covered galleries in Europe. Began in 1865, it was the first of it's kind to make use of an iron and glass structure. In 1867, Giuseppe Mengoni, the architect, fell to his death from the heights of the glass dome while scrutinizing decorative details two days before King Vittorio Emanuele led the opening ceremony. Galleria is called “the drawing-room of Milan”.

Gae: “Have you seen what a beautiful dress, my dear TE members?”

TE members: “Gae, you are an hypocrite!”

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Additional Photos by Gae La Rocca (Zanni) Gold Star Critiquer/Gold Star Workshop Editor/Gold Note Writer [C: 896 W: 152 N: 1266] (6108)
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