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"Wer das Leben über hat, fährt Goliath!"
"If you are sick of life, drive a Goliath!"

The Borgward group (1939-1963) comprised three different car brands: Borgward itself for the middle and upper middle classes, Goliath for the lower middle class and Lloyd for the compact class - which might have been called microcars. For Lloyd see the respective image 04.

Goliath GP 700 (1950-1957) was not a striking beauty, but offered a lot beneath its ponton body which was still uncommon in 1950. It is supposed to have been the first serial car in the world with a direct fuel injection, and we're not speaking of a diesel engine but of a two-cylinder two-stroke petrol engine!
Replacing the carburetor by direct injection enlarged power by 14 percent and maximum speed by 8 percent, with a considerable reduction in fuel consumption by 17 percent. From today's point of view, it is not understandable that the higher price for the injector, compared with the prospect of life-long lower fuel costs, scared possible buyers off.

Auto- und Uhrenwelt, Schramberg, Black Forest.

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Additional Photos by Sven Erich Czernik (Energysavingelk) Gold Star Critiquer/Gold Note Writer [C: 405 W: 1 N: 1201] (5337)
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