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‘Kortrijk - Creating smart plastics for happy pets’


Another work of art on display in the project 'Paradise Kortrijk 2021' is ‘Happy together’ of the South Korean artist Choi Jeong-Hwa.
He is considered one of the founders of the Korean pop art movement.

His project was set up on the Grand Market Square (Grote Markt) in Kortrijk.
The square has a number of cozy terraces. Right next to the artwork is the Belfry, which is included in the UNESCO World Heritage List as part of the Belfries in Belgium and France that are included as a group. See photo in the WS.
On the other side of the Grand Square you have the historic town hall.
In my main photo you can see the tower of the Saint Martin's Church (Sint-Maartenskerk) rising above the artwork.

For this artwork Choi Jeong-Hwas collaborated with the Belgian family business Moderna.
They are a great match with their slogan ‘Creating smart plastics for happy pets’.
The modern monument made of colourful cat-litter boxes and pet beds from Moderna will be fully recycled by the company once Paradise Kortrijk 2021 is over, and it will be transformed into elegant, new pet supplies.

This way, the artist tries to illustrate the harmony between man and nature. He suggests a method to make plastic reusable, and to rethink the spirit of plastic as something that is not merely disposable.
By literally stepping into daily life, his playful practice comments on the privileged environment of art institutions, and he questions the art market in the context of mass consumption.
Choi Jeong-Hwas explores the artificial and the permanent through plastic, and refuses to categorise his art.

Materials: Plastic, steel.

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From 26 June to 24 October 2021 the international art project ‘Paradise Kortrijk 2021’ takes place.
It’s the project's second triennial.
'Paradise Kortrijk 2021' focuses on the utopian dream of paradise, with a range of interpretations of that concept.
The project draws inspiration from our spirit of the age. It’s a reaction to our current environment, which sometimes seems miles away from a hopeful, positive and utopian environment.

Photo Information
  • Copyright: Paul VDV (PaulVDV) Gold Star Critiquer/Silver Workshop Editor/Gold Note Writer [C: 6300 W: 22 N: 14850] (58893)
  • Genre: Places
  • Medium: Color
  • Date Taken: 2021-09-07
  • Exposure: 1/21 seconds
  • Photo Version: Original Version, Workshop
  • Date Submitted: 2021-10-01 11:07
  • Favorites: 1 [view]
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Points: 48
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Additional Photos by Paul VDV (PaulVDV) Gold Star Critiquer/Silver Workshop Editor/Gold Note Writer [C: 6300 W: 22 N: 14850] (58893)
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