City Colors, Inside Pepsi, a photo from Clementi, West

Photographer's Note

An escalator tunnel leading to the subway trains, fully decked out for a Pepsi promotion. Space in Singapore is a premium and cunsumer goods companies come out with ever more innovative ideas to use up every square inch to promote their products.

carmem_busko, Proxilva, kLe has marked this note useful

Critiques | Translate

laurent (336) 2005-01-05 7:33

Waaa.. very psychadelic picture !
The low speed of exposure increase the movement. Welldone.
Laurent

chappy77 (306) 2005-01-05 7:36

Really cool effect, and the colours are amazing.

Cos (1562) 2005-01-05 7:53

Excellent shot - the motion blur of the people really adds to the feel of the picture and, of course, the colours are fabulous! Very eyecatching

carmem_busko (3718) 2005-01-05 8:01

I loved the colors here!
Very nice perspective... and clever idea!!
Added to theme perspective, hope you don´t mind.

Carmem

poulinp (4528) 2005-01-05 8:13

Good time exposition which gives a good movement impression. Nice colors. A pictures with a lot of relief.

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code2707 (95) 2005-01-05 8:16

What a nice color, and composition is really good. Good work.

purplelights (0) 2005-01-05 8:24

lovely very colorful shot! good timing the colors are very much for TL, and the motion at the left side makes you imagine the escalator, this is a nice shot as you had captured the guy smiling...tfs!

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markoci (3933) 2005-01-05 8:28

great perspective, very warm colors, you feel indeed like you're in a pepsi commercial! the localized motion blur is very effective. tfs.

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Proxilva (2157) 2005-01-05 9:16

it would b funny if you captured some-one enjoying a coca-cola ;-))

I like the angle here and the colors are outstanding... advertisment is getting worse and worse everyday and this is a fine example

good capture

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jiekuan (332) 2005-01-05 11:20

Nice POV and beautiful color tones. The motion blur anf the color light diffusion match each other nicely!

good capture!

kLe (2196) 2005-01-05 13:53

Every square inch you say ? Here even the ceiling has the colours of Pepsi. This photo makes me feel like in a bottle of Pepsi and people (white dressed) are like the bubbles.

choucas (234) 2005-01-05 15:58

WAAW great shot John !! It s incredible how a promotion can take so much "space" and be nicely designed ! This composition has really nice effect and colours. Thanks for sharing

nwoehnl (122) 2005-01-05 16:06

Great angle and perspective, John - and the interior lights as well as the neon colors are just perfectly captured. Excellent to have the people on the escalators, including the slightly blurred ones at the bottom left. Well done, I really like this one a lot.

RGatward (20108) 2005-01-06 6:03

Wow, what a shot! Great PoV, you must have looked funny to them, getting that, probably why there's a smile on the face of the guy coming towards us. Trust Jorrit to think of a gag like that :-)

vapours (8264) 2005-01-08 13:35

Love the colours, this photo really stands out against the rest for that reason. Its quite impressive as well to have such strong colours in the shot, yet having the people so sharp at the same time.

danielswalsh (13597) 2005-03-05 2:51

Hi John,

I can't believe I missed this shot before.
Great composition, were you sitting the camera on the escalator handrail?

I've been through here sooo many times, and each time I do- I keep telling myself "I need to photograph this". But to this date, I still haven't attempted it.... maybe this weekend.

Well done!
- Dan

Saar (571) 2005-03-20 7:19

Pepsi.. Coca Cola.. they're everywhere on this planet!

A great picture John. very colourful, arty, lively. Escalators are pretty interesting when you think of it; for a moment, all these different lives are passing by, people staring at eachother, not saying anything. For an instance they meet. One goes up and one goes down. "lives passing by".
Anyway, bla bla bla, nice pic! Like it a lot.

cheers sarah

Vinmimi (0) 2010-09-27 11:09

Very nice composition and colors.

Best Regard's

Yves

Photo Information

Copyright: John Ye Ko (yekjohn) (1890)
Genre: Places
Medium: Color
Date Taken: 2005-01-00
Categories: Daily Life
Camera: Olympus 5050
Exposure: f/1.8, 1/20 seconds
Photo Version: Original Version
Theme(s): Perspective, Sodas and People all around the world..., colores impresionantes [view contributor(s)]
Date Submitted: 2005-01-05 7:27
Favorites: 4 [view]