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Great akeyswede 2004-09-30 9:42

Great photo Bruno.

I'll provide another perspective... albeit controversial. Don't we all get inspired by something. If this kid desires to display a swoosh on his head, doesn't this just reflect his passion for football and dream (as you say) to become a phenomenon? It seems your note reflects your opinion of Nike and the kid's hairstyle rather than his true feelings. We live in a "branded" world... isn't it better that a footballer has a swoosh on his head, rather than "golden arches"? Nike may inspire him to excel... isn't that something?

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Old 09-30-2004, 05:44 PM
kmolz kmolz is offline
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Join Date: Jan 2004
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Default To akeyswede: dear Dan...

... thanks for your comment!!!
Well, I've worked for 12 years as art director, in a few major advertising companies, and I can tell as a matter of fact, it all comes to money and profit. Clients, creatives, comercial managers, they think first of all on their own egos and carriere, then, it comes the success of the brand, and only then, they start brainstorming about clever and trendy ways of selling the idea... in this kid's head I'd trully rather see a football BALL instead of a logomarc. Anyway, I won't change the "brand" world we live in... hehehe...

Best Regards from Rio de Janeiro.
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