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Châteauneuf-du-Pape translates as "New Castle of the Pope" and, indeed, the history of this commune and its wine is firmly entwined with papal history. In 1308, Pope Clement V, former Archbishop of Bordeaux, relocated the papacy to the city of Avignon. Clement V and subsequent "Avignon Popes" were said to be great lovers of wine and did much to promote it during the seventy-year duration of the Avignon Papacy. At the time, winegrowing around the town of Avignon was anything but illustrious. While the Avignon Papacy did much to advance the notoriety of Burgundy wines, they were also promoting viticulture of the surrounding area, more specifically the area 5-10 km north of Avignon close to the banks of the Rhône River. Prior to the Avignon Papacy, viticulture of the area had been initiated and maintained by the Bishops of Avignon, largely for local consumption.(Wiki)
Scanned diapositive.