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The Borough of Wyre lies in the north west of the Red Rose County of Lancashire, nestled between the Fylde Coast in the west and the wilds of the Forest of Bowland, Area of Outstanding Natural Beauty, in the east.

Fleetwood

The town was founded in 1836 by Peter Hesketh Fleetwood, and largely designed by Decimus Burton. It thrived as a seaport and a fishing port, and has more recently been known as a seaside resort.

The fishing industry was largely destroyed in the late 1960s by the Cod Wars—a dispute over fishing rights between Iceland and the United Kingdom. As Fleetwood's trawlers mainly fished the North Atlantic in search of cod, the loss of the fishing grounds hit the town hard. The last deep sea trawler left the town in 1982 and now only inshore fishing boats fish out of the port, although trawlers registered in other places can still be seen taking advantage of the fish market. Fish is still a big industry in the town, though the jobs are mainly in processing rather than fishing. A pair of bronze figures on the Promenade by the pier reflect the idea of families waving off the fishermen to sea.

Fleetwood is also famous for being the home of Fisherman's Friend—a menthol lozenge which is hugely popular in Japan.