There is an area in midtown Manhattan called the "Diamond District". In reality it's just one city block filled with thousands of jewelry shops. On West 47th Street, between Fifth and Sixth Avenues, you will find window after window filled with sparkling jewels.
There are 2,600 independent businesses in this small area, and some of them are merely booths inside one of the 25 jewelry "exchanges". It's estimated that the average daily business totals $400 million!
Walking down this block is an interesting experience. Besides the lure of endless sparkling displays, men stand outside and try to entice you into their shops. At the beginning and end of this "district" there are large diamonds on top of pylons that light up at night. You can see one on the left side of this photo.
The advertisement of the side of this building is always changing, but I liked this particular ad, with diamonds coming out of the woman's bubble wand. :-)
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jcpix (13726) 2014-07-07 15:47
Oh, this will definitely appeal to all the women here! :) Funny you mention the men standing outside their shops, it's almost that kind of creepy sex district feeling....or maybe that's just my perception!? hehe
I always enjoy your descriptive notes, but I'd be curious to see how many people would have picked up on the diamond lamp had you not mentioned it??
This is certainly an eye-catching display, and for my personal tastes, i really like the abundance of blue color...and of course, the concept of blowing bubbles is lucrative. :) Like most big cities, I like how districts are essentially broken down into specific genres, this being a great example. Ahhh, the art of advertising. Another little fun nugget about life in The Big Apple. Enjoy the rest of the evening. Take good care.
Friendly wishes from the West,
macjake (59956) 2014-07-07 19:02
now thats a cool shot.
and its probably a dream come true for alot of women, am i right?
I like how this billboard seems to be totally different from the surrounding buildings, for one thing it has a silver color to it, so it stands out.
and what would a NYC shot be without a subway entrance :)
fun shot of NYC
see you around
serp2000 (41658) 2014-07-07 21:00
This is a fresh advertising buner, I did not see this original idea on September. Well done, thanks for so interesting daily life shot. I miss New York. But I have to go work. )) How are you?
All the best wishes,
emka (84117) 2014-07-07 22:54
The jewellery shop have no interest for me. Diamonds are not my best friends like for Marilyn. I prefer tripod :)
And when one can blow them like this they would be not so attractive anymore. Nice shot with really attractive ad. Interesting lamp too.
Warm regrads MAlgo
holmertz (43701) 2014-07-08 9:49
Ideally, we should only comment on the photos, which I in this case find very interesting, for the big city environment as such and for the rather amusing super large ad. But honestly I am just as fascinated by your note and your conversation witj Jason. To have one kind of business so totally domnating an area is what I would rather expect to find in old European or Asian cities where traditions go back hundreds of years. Has the Diamond District of New York developed inside a closely knit Jewish society? I am also fascinated by your descriptions of how some of the business is done. It makes me think of "sex and drugs...", but shouldn't that end with "rock&roll", rather than "diamonds"?
Noel_Byrne (26567) 2014-07-08 13:09
Interesting scene and it sounds like an interesting area, this many sparkly displays must be a sight indeed for and of girls best friends. I personally don't see the appeal in diamonds, but if I were to don my Bond villain hat for a moment, I would still be tempted to get some sort of giant earth cutter, and now I know here to head. I really like this diamond lamp too, would love to see how this looks at night.
On a completely unrelated note, the woman with the bubble wand looks very much like a young irish woman called Dana. When she was young in the sixties she sang a song called all things bright and beautiful, I wonder of the connection is intentional by the advertiser. What she is blowing from the wand is surely bright and to many, very beautiful.
Bst wishes from Ireland
saxo042 (37602) 2014-07-09 8:10
A very fine picture inside your picture. An interesting street scene from this street which we have seen a year ago. We did not buy anything here...
batalay (36467) 2014-07-09 20:03
Hello dear Brenda,
So this is the famous Diamond Exchange that I've heard of through the years. I also heard that the institution is largely populated Orthodox Jews, with the conservative black outfits. What is incongruous to me is the imaginative billboard with the cut diamonds blowing out like soap bubbles.
Warm regards, Brenda,
mesutilgim (88168) 2014-07-10 13:36
Nice and interesting capture from NY . Advertisment for diamonds at it's best !
I wished it could be that easy to produce diamonds !!
TFS and best regards
lousat (81098) 2014-07-11 9:04
Hi Brenda,very original and beautiful advertising caught in an excellent way,i like to wacht the buildings and the road on the left too in a very rich composition! Have a nice WE and thanks,Luciano
Waylim (25368) 2014-07-11 23:31
Would that be nice, if there a soap that will do that, blowing out diamonds : ) But I guess what good does it do if they also pop like bubbles and gone within a few seconds : ) Oops there go your diamond, there goes another one! Sniff sniff.
I'm in the design business, so it is really interesting to me to observe all the graphics and advertisement for my own inspiration.
Excellent shot of the city and the bill board.
CLODO (31606) 2014-07-12 0:27
Huge nice advert underlined by the red writting 47TH STREET DIAMOND EXCHANGE, but the diamonds don't fall on the floor where people still wait! "Won't happen to us" is the answer written on the window booth!
Have a nice WE
weetrees (15) 2014-07-13 2:06
Only in the city :-)
Weirdly I have never knowingly went to this particular district
Though maybe I have without noticing the diamond dealers as i have many images from up that way
Superb capture of a typical scene
Classic timing for sure
ikeharel (61415) 2014-07-14 8:54
Fifth and 46th - many times I taken a stride along this place, but not really interested in diamonds... awsome vibrant corner, you managed a pic. on relatively calm street view - and a wonderful blue and white poster "blowing" diamonds...
*** You may read my note to Beverly, more facts written.
adores (39870) 2014-07-26 14:41
It's a beautiful and well thought add and it adds much colour to the place - impossible not to notice it! I like the way you framed it, a nice urban scene!
aliabazari (16053) 2014-09-02 21:03
Hi Brenda dear
Beauty shot of the street, and people. Combined with an attractive billboard. I love New York Metropolis. Exposure clarity and well performed. Thanks for recording this nice picture