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The big lighted area is the Times Square.

Times Square is a major commercial intersection in Midtown Manhattan, New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. Times Square – iconified as "The Crossroads of the World" and the "The Great White Way" – is the brightly illuminated hub of the Broadway theater district, one of the world's busiest pedestrian intersections, and a major center of the world's entertainment industry. According to Travel + Leisure magazine's October 2011 survey, Times Square is the world's most visited tourist attraction, bringing in over 39 million visitors annually. Approximately 300,000 people pass through Times Square daily.