Main article: History of the hamburger
The oldest operating McDonald's on Lakewood and Florence in Downey, California, was the chain's third restaurant and the second to be built with the Golden Arches.
In 1937, Patrick McDonald opened "The Airdrome" restaurant on Huntington Drive (Route 66) near the Monrovia Airport in Monrovia, California. Hamburgers were ten cents, and all-you-can-drink orange juice was five cents. In 1940, his two sons, Maurice and Richard ("Mac" and " Dick"), moved the entire building 40 miles (64 km) east, to West 14th and 1398 North E Streets in San Bernardino, California. The restaurant was renamed "McDonald's Famouse Barbeque" and served over forty barbequed items.
In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie. The carhops were eliminated to make McDonald's a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant's name was again changed, this time to simply "McDonald's," and reopened its doors on December 12, 1948.
In 1953, the McDonald brothers began to franchise their successful restaurant, starting in Phoenix, Arizona and Downey, California; the latter is today the oldest surviving McDonald's restaurant. The McDonald brothers created Speedee to symbolize the quick and efficient service system that they had devised. Downey's Speedee is one of only a few remaining. His little legs, animated in neon, still run as fast as they can to serve the restaurant's next customer. The Speedee was sign erected in 1959 at Downey with its single giant arch and is a one-of-a-kind. It also hearkens back to the days of the postwar era when the roadside was filled with larger that life advertisements of all shapes and colors vying for motorists' attention: "Hey pull in over here, This is Your Kind of Place!" Designed by the architect Sanely C. Meston and his assistant Charles Fish, Downey's restaurant is the oldest operating McDonald's in the world. Since it was franchised not by the McDonald's Corporation, but by the McDonald brothers themselves to Roger Williams and Burdette Landon, the Speedee McDonald's was not required to comply with the McDonald's Corporation's remodeling and updating requests over the years.
Recognizing the historic and nostalgic value of the intact 1953 structure, the McDonald's Corporation acquired the store in 1990 and rehabilitated it to a modern but nearly original condition, and then built an adjacent museum and gift shop to commemorate the site. Inside the small museum are many McDonald's artifacts from over the years, and also a small display showing how the restaurant buildings evolved from the small walk-up candy striped stands to the large more common mansard-roofed restaurants.
In 1954, Ray Kroc, a seller of Multimixer milkshake machines, learned that the McDonald brothers were using eight of his high-tech Multimixers in their San Bernardino restaurant. His curiosity was piqued, and he went to San Bernardino to take a look at the McDonalds' restaurant.
Believing that the McDonalds' formula was a ticket to success, Kroc suggested that they franchise their restaurants throughout the country. When they hesitated to take on this additional burden, Kroc volunteered to do it for them. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. Kroc's first McDonald's restaurant opened in Des Plaines, Illinois, near Chicago, on April 15, 1955, the same day that Kroc incorporated his company as McDonald's Systems, Inc. (which he would later rename McDonald's Corporation). Ray Kroc's first McDonald's was then demolished after many remodels in 1984.
Once the Des Plaines restaurant was operational, Kroc sought franchisees for his McDonald's chain. The first snag came quickly. In 1956 he discovered that the McDonald brothers had licensed the franchise rights for Cook County, Illinois to the Frejlack Ice Cream Company. Kroc was incensed that the McDonalds had not informed him of this arrangement. He purchased the rights back for $25,000, five times what the Frejlacks had originally paid, and pressed forward. McDonald's grew slowly for its first three years. By 1958, there were 34 restaurants. In 1959, however, Kroc opened 68 new restaurants, bringing the total to 102 locations.
In July 2011, McDonald's announced that their largest restaurant in the world will be built on the 2012 London Olympics site. The restaurant will contain over 1,500 seats and is half the length of an American Football field. Over 470 staff will be employed serving on average (during the 2012 Olympics) 100,000 portions of fries, 50,000 Big Macs and 30,000 Milkshakes. This restaurant will overshadow the current largest McDonald's in the world in Moscow, Russia.
In January 2012, the company announced revenue for 2011 reached an all-time high of $27 billion, and that 2400 restaurants would be updated and 1300 new ones opened worldwide.
Information from Wikipedia
Critiques | Translate
altay1364 (0) 2012-04-23 9:56
Selam. çok iyi bir fotoğraf. teknik açısından çok iyi özellikler taşımakta ayrıca görsel olarakta iyi.tebrik ederim
Bluejeans (64247) 2012-04-23 10:04
Ola Barbara ,
Uma boa composição com este Mc Donald´s iluminado com esta luz dourada , também gosto de um Big Mac :) , belo contraste com o céu azul , parabéns!!
Um abraço Gonçalo
Turkoglu (0) 2012-04-23 10:28
kesinlikle güzel bir görüntü.iyi çekilmiş. başarılar
mauro61 (52623) 2012-04-23 11:41
buoni i colori e la luce anche se la pubbicità a questo fast food mi sembra un po' eccessiva,
cornejo (30844) 2012-04-23 12:06
Hello friend Barbara, lovely light on this beautiful restaurant with a beautiful sky. Very good pov chosen, and very good image quality. Very good and nice work, well done, congratulations. Tfs.
Good night and happy week.
Best regards and best wishes.
zoomer (6) 2012-04-23 12:25
Hi,this is so delightful.The light creates a nostalgic atmosphere and makes fine highlights on the building.When travelling through Europe it is often interesting to see all the different McDonalds there,as I am sure you must have noticed too.Would be worth a picture series.All the best,Wolfgang.
tedesse (25131) 2012-04-23 12:30
Ladny kadr przy wschodzacym sloncu!
Super kolory i dobra ostrosc, interesujaca notka.
Budapestman (82620) 2012-04-23 12:38
a very spectacular photo with special lights, the composition is attractive, lovely details and the colours are splendid, Tfs! Have a nice week! Kellemes hetet kívánok!
Fis2 (84746) 2012-04-23 12:38
Ciekawe swiatlo i kolorystyka.
Reszta juz mniej...
willperrett (6712) 2012-04-23 12:57
I assume your tongue was firmly in your cheek when you made this photograph! Given the trashy nature of the place, your colours are suitably garish (late afternoon light), and the sky has a slightly unearthly turquoise hue. From your interesting note it seems that people actually go to these places to eat! I'll bet you stayed outside.
pajaran (51404) 2012-04-23 14:13
Vrlo interesantan i dobra tekst sa datim podacima, i istorijom ...
Lepo mesto sa zgradom McDonalds i drvetom, dobra kompozicija.
Dobra ostrina snimka i trenutak sa svetlom koje je naglasilo lepotu arhitekture, lepe boje.
Imajte lep dan i pocetak nove nedelje.
Very interesting and good article with the given data, and history ...
Nice place with McDonalds and wood building, good composition.
Good image sharpness and a moment of light that emphasized the beauty of architecture, beautiful colors.
Have a nice day and the beginning of a new week.
bukitgolfb301 (35532) 2012-04-23 16:54
Hello my dear Barbara
Another very attractive and also wonderful shot with sharp and clear focisuing via semi-long focus. Great sun light you presented very well. Thanks for your sharing with your best job and have a good day, best regards,
Takero from Tokyo
jusninasirun (17160) 2012-04-23 20:46
I like the capture and warm colors of this McD Playplace. Good details against the spotless blue sky,
Thanks for sharing and have a nice day my friend.
danos (85909) 2012-04-23 21:54
nice the warm colours of the afternoon as fallen on the McDonald's fast food.I like the great contrast of the colours,the clarity of the image as the effective article about it.
Alco (6908) 2012-04-23 22:26
Nice shot of that McDonald's.I like the effects created by the sunlight.Beautiful colors and interesting note.Very well done.
annjackman (19321) 2012-04-23 22:58
The light and rich colours make this a picture of high visual impact. So even a McDonalds can make a fabulous subject for a photographer! The exposure and sharpness are both excellent.
Zengi001 (2563) 2012-04-24 2:24
I really like the warmness of colors under beautiful evening light. Thanks for sharing!
jmdias (54695) 2012-04-24 3:05
good framing with a perfect image of the building and a nice inclusion of this palm tree. the golden light gave a touch of beauty to the image. those small colored flags at left would give a fabulous image alone too.
danyy (0) 2012-04-24 4:29
des couleurs un peu jaunies, mais le soleil bas y est pour quelque chose avec ses lumières chaudes. Les Américains vouent un culte à Mc Donald's. Sans doute cette nourriture plait-elle à beaucoup.
Une scène bien cadrée.
jjcordier (75800) 2012-04-24 4:46
J'apprécie beaucoup la lumière et les couleurs de cette photo très réussie. Bien joué!
foozi (7101) 2012-04-25 1:55
simple view and simple building. Lovely and attractive colors of the sky, the walls and the trees.
Exciting depiction of MD everywhere.
jhm (138402) 2012-04-25 3:27
I like the effects created by the sunlight
From your interesting note it seems that people actually go to these places to eat.
Also here in Belgium are different McDonald's, on 1km of my home.
Very well compostion, excellent captured.
Sharpness and clarity care for a good image.
Nice done, TFS.
Have a nice day,
Cricri (105583) 2012-04-25 5:38
Belle lumière matinale qui réchauffe les couleurs assez variées du Mc Donald's, un plaisir pour les enfants, beau contraste avec le ciel bleu, belle présentation
ruisc_pt (10527) 2012-04-25 7:30
Impressive "story" of the Mac brother and impressive image as well.
eldancer1 (27341) 2012-04-25 9:13
With great lighting even a McDonald building can look beautiful. Nicely captured with good pov and dof with nice details. Love the colors. Well done, tfs.
ikeharel (56268) 2012-04-26 1:43
Golden light collected well, Barbara, intense and enhancing the view of the fast-food moniment, part of daily-life around the USA.
Placing the palm tree aside add scale and depth, and there is a superb clearity.
Thanks for warm critique you wrote.
delpeoples (53001) 2012-04-26 22:45
Hello dear Barbara
What a fascinating note about the McDonalds empire. I never knew about the history at all, although knew it was an American thing. Your photo has captured some lovely golden light on the Golden Arches. A fine contribution to TE, nice work.
SWEETFREEDOM (22528) 2012-04-27 23:43
i like the light you had in this shot, good compo and interesting notes.
- Copyright: Barbara Stec (Sonata11) (33225)
- Genre: Places
- Medium: Color
- Date Taken: 2012-03-26
- Categories: Daily Life, Food, Architecture
- Camera: Canon EOS Rebel T2i, Tamron 18-270 F/3.5-6.3 Di II VC PZD
- Exposure: f/9.0, 1/250 seconds
- More Photo Info: view
- Photo Version: Original Version
- Date Submitted: 2012-04-23 9:52