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Photographer’s Note

This is Avshi, a real cowboy living in Ramat Hagolan.
It may be a surprise for some that a real cowboy is actually living in Israel, but it's true. He grows up cattle and living his dream after moving from the city.

This is one of the reasons he was chosen to be in an advertising campaign the ministry of tourism is doing to the US market.
The Idea of the campaign is to focus on Israel through the people, and let the Israel landscape is only the background. The campaign will show still photos (taken by me) of 6-8 people that have an interesting story about them. They could have a story of something they were involved in, or an interesting hobby.

The campaign is being done by “Christy MacDougall Mitchell Bodden” and was released later this year to the US market.

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Additional Photos by Gilad Benari (gilad33) Gold Star Critiquer/Gold Note Writer [C: 139 W: 0 N: 906] (14094)
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