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Telefonica Tower - Diagonal ZeroZero is located at the middle point of the Forum area and the old neighborhood La Mina in Barcelona. The recent urban intervention in this area has been controversial and polemical, as La Mina, initially built to house the flow of immigrants arriving from diverse Spanish regions in the mid-sixties, has been regularly perceived as an area of social degradation. The early 2000's brought Herzog & de Meuron's 2004 Universal Forum of Cultures to the La Mina vicinity, but didn't include the area in the complete masterplan. The controversy only increased upon the Forum's completion and subsequent scant institutional support for the area. These events make it easy to understand the importance of the site and urban context in terms of the socio-economical and cultural development for Barcelona, at the crux of which, in Autumn 2011, the Diagonal ZeroZero tower officially opened.

Designed by Estudi Massip-Bosch Arquitectes (EMBA), the building has been recently awarded the Leaf Award 2011 for Best Commercial Building of the Year, due to its clear intention to revitalize this urban site with an architectural and technological approach. Source: http://www.domusweb.it

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Additional Photos by Gosia Siudzinska (siudzi) Gold Star Critiquer/Silver Workshop Editor/Gold Note Writer [C: 2666 W: 23 N: 4269] (32325)
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