Osborne's bull is an enormous silhouette of fighting bull, of approximately 14 meters of height, concebida originally as great advertising fence of road to promote the Brandy of Veteran Sherry of the Group Osborne. It is distributed along the Spanish geography, general form close to roads and on hills to cut the horizon and to favor thereby his(her,your) vision. Though the initial function was advertising, with the passage of time and the cultural rooting it(he,she) has turned, besides in commercial brand(mark) of this company, in a cultural Spanish symbol.1956: The advertising agency Goshawk realizes, for order of the Group Osborne, the design of a symbol that was serving to represent the Veteran brandy in advertising fences of road. The artist Manolo Prieto, collaborator of this advertising agency, proposes the figure of the fighting bull who still(yet) remains.
1958: In November the first fences made of wood begin to be placed. They were measuring 4 meters of height, had the horns identical with white(target) and a label(sign) that was announcing the drink.
1961: Since the meteorological adverse conditions were damaging the fences of wood, they begin to be constructed plated in metal. One manages to increase his(her,your) size up to 7 meters.
1962: After a change in the regulation of the advertising cartels of road, they install fences closely of 14 meters of height.
1988: In July the General Law of Roads forces to withdraw the advertising of any visible place from any state road. It(he,she) eliminates the labeling of the fences, though these are kept.
1994: In September is published the General Regulation of Roads that orders(arranges) to withdraw all the Osborne's bulls. Several autonomous communities, numerous municipalities, cultural associations, artists, politicians and journalists declare themselves in favour of the maintenance of the fences. The Meeting of Andalusia asks for his(her,your) cataloguing as " cultural good " and the Jurisdiction of Navarre seeks protection in a Statutory Law to support the bull of his(her,your) territory.
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berek (49230) 2009-05-08 20:48
its creative work. usefully light control . it looks great. thanks for useful note.
Have a nice weekend.
guitianmiranda (5325) 2009-05-10 2:08
Hola Pablo, tiempo sin ver fotos tuyas... y esta del toro, en la que tu has convertido todo su entorno en silueta también, me anima a invitarte a ver mis dos toros, un localizado en Albacete y otro en Burgos.
- Toro de la Gineta, Albacete.
- Toro de Cogollos, Burgos.
stego (24132) 2009-05-13 5:34
Es verdaderamente un icono de España y debe ser un caso raro de una publicidad que no estropea el paisaje. A este lo has captado muy bien, de perfil contra el cielo con un tono ligeramente rosado que es muy bonito.
gervaso (12614) 2009-11-10 15:51
Veo que el toro tiene historia en España, una idea publicitaria que realmente fue un éxito! La silueta es muy bella con el cielo al fondo con colores suaves. Cuando vaya a España, voy a quedarme en búsqueda de los toros mientras viaje por las carreteras! Muy buen trabajo!