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Photographer’s Note

For countless people, the mitzvah in-the-street was the first step on the road to an intensified identification with Jewishness.

When came the Rebbe’s “Mitzvah campaigns,” Lubavitch literally took to the streets.
“Did you put on tefillin today?”
“Can I offer you Shabbat candles?”
“Can I interest you in some classes on Judaism?”

On Wall Street in New York, in London’s Picadilly Circus, and in Tel Aviv’s Dizengoff Square, Jewish pride and Jewish precepts came out of the closet forever.

The effect? One word sums it up. Revolution. An ever-burgeoning renaissance of belief and resurgence of interest in the traditions of Judaism. For countless individuals and families, that mitzvah in-the-street was the first step on the road to an intensified identification with Jewishness, with Jewish education and Jewish observance.

To name a few.

www.chabad.org

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