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Ouchi-juku is a post town in Fukushima Prefecture, nestling between hills and located on the old Shimotsuke-kaido Highway. It has remained virtually unchanged since the Edo Period (1603-1868), with its dozens of thatched-roof homes and stores that sell pickled vegetables, handwoven baskets, dried tofu and more.

The setting of this town is pretty much the same as what it was 400 years ago. In the old days back to Edo Period, it was a busy hub between the north and Edo (Tokyo) in the south. The north where the farms supplied the south. Houses there were mainly guest houses with restaurant facilities. After highway 121 nearby completed in 1881, this town had since left deserted until 1960s. Because it was left deserted and no development since, its architecture and town setting remained untouched. In 1960s, the government listed this town as a heritage area. As a listed heritage area, it has since attracted tourists. Because of tourism, this town survives again. Guest houses are no longer needed for the long-haul travelers nowadays as before, but for nostalgic reasons.